Dragons’ Den TrackerWhat Happened to HulaFit After Dragons’ Den?
HulaFit appeared on Dragons’ Den in 2017, Series 14 Episode 10. The business was a high energy hula-hoop fitness class. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Anna and Rowan Byrne walked into the Den in 2017 with a high energy hula-hoop fitness class. They were asking for £80,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Anna and Rowan Byrne left the Den without backing.
What Happened After the Show
HulaFit is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is HulaFit Still in Business?
Yes. HulaFit appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Lupo, Igloo Disco (Golden Soul Leisure), Not Dogs, HandiScoop. Each has its own story of what happened after the Den.
Companies House Data
- Status
- dissolved
- Company Number
- 09264442
- Registered Name
- HULAFIT LIMITED
- Incorporated
- 2014-10-15 (ceased 2026-01-13)
- Company Type
- ltd
- SIC Codes
- 93130
- Registered Address
- Unit A 82 James Carter Road, Mildenhall, Bury St. Edmunds, IP28 7DE, England
- Accounts
- micro-entity (period ending 2024-10-31)
- Latest Financials
- Total Assets Less Liabilities
- -18624
- Employees
- 0
- Period
- 01 November 2023 to 31 October 2024
- Officers
-
ROSE, Carla
— director
Unit A, 82 James Carter Road, Mildenhall, Bury St. Edmunds, IP28 7DE, England
-
BYRNE, Anna
— director (resigned 2019-05-08)
Flat 1, Park View Apts, 5-7 Downs Road, London, E5 8QJ, England
-
ROSE, Carla
— director