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What Happened to Lupo After Dragons’ Den?

Lupo appeared on Dragons’ Den in 2017, Series 14 Episode 10. The business was a bluetooth finder and tracker. They secured investment from Peter Jones on the show. The business is still active today.

The Pitch

Vincenz Clemt and Raj Sark walked into the Den in 2017 with a bluetooth finder and tracker. They were asking for £100,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £100,000 for 30%, and Vincenz Clemt and Raj Sark accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Lupo is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Lupo Still in Business?

Yes. Lupo appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Igloo Disco (Golden Soul Leisure), Not Dogs, HulaFit, HandiScoop. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05166720
Registered Name
LUPO LIMITED
Incorporated
2004-06-30
Company Type
ltd
SIC Codes
68209
Registered Address
10 Bricket Road, St Albans, Hertfordshire, AL1 3JX, United Kingdom
Accounts
audit-exemption-subsidiary (period ending 2024-12-31)
Officers
  • PINSENT MASONS SECRETARIAL LIMITED — corporate-secretary
    1, Park Row, Leeds, LS1 5AB, England
  • BANNISTER, William Bahlsen — director
    10, Bricket Road, St Albans, Hertfordshire, AL1 3JX, United Kingdom
  • BIGGART, Thomas Mckenzie — director
    10, Bricket Road, St Albans, Hertfordshire, AL1 3JX, United Kingdom
  • CLARKE, Jeremy — director
    10, Bricket Road, St Albans, Hertfordshire, AL1 3JX, United Kingdom
  • LANE, Simon Paul — director
    10, Bricket Road, St Albans, Hertfordshire, AL1 3JX, United Kingdom
  • HATHAWAY, David — secretary (resigned 2019-03-07)
    Gladstone Place, 36-38 Upper Marlborough Road, St. Albans, Hertfordshire, AL1 3UU, England
  • IQBAL, Damian Shameem — secretary (resigned 2016-05-03)
    Vincent House, 4 Grove Lane, Epping, Essex, CM16 4LH
  • KEATING, Roderick Charles — secretary (resigned 2011-10-05)
    Vincent House, 4 Grove Lane, Epping, Essex, CM16 4LH
  • KEIDAN, Michael David Alan — secretary (resigned 2007-10-24)
    15 Crooked Usage, Finchley, London, N3 3HD
  • QA REGISTRARS LIMITED — corporate-nominee-secretary (resigned 2004-07-23)
    The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
  • BACK, Steven John — director (resigned 2018-10-15)
    Vincent House, 4 Grove Lane, Epping, Essex, CM16 4LH
  • DICKENS, Karen Juanita, Dr — director (resigned 2018-06-22)
    Vincent House, 4 Grove Lane, Epping, Essex, CM16 4LH
  • PEACOCK, Graham Frederick — director (resigned 2016-02-29)
    Vincent House, 4 Grove Lane, Epping, Essex, CM16 4LH
  • PEARS, David Alan — director (resigned 2007-10-24)
    2 Old Brewery Mews, Hampstead, London, NW3 1PZ
  • PEARS, Mark Andrew — director (resigned 2007-10-24)
    2 Old Brewery Mews, Hampstead, London, NW3 1PZ
  • PEARS, Trevor Steven, Sir — director (resigned 2007-10-24)
    2 Old Brewery Mews, Hampstead, London, NW3 1PZ
  • ROBINSON, Melvin Frank — director (resigned 2007-10-24)
    19 Aylmer Drive, Stanmore, Middlesex, HA7 3EJ
  • SCOTT, Richard Antony Cargill — director (resigned 2015-05-05)
    Vincent House, 4 Grove Lane, Epping, Essex, CM16 4LH
  • SHARPE, Steven — director (resigned 2007-10-24)
    Kenwood House, Kenwood Close, London, NW3 7JL
  • TIMBERS, Graham Paul — director (resigned 2019-02-12)
    Gladstone Place, 36-38 Upper Marlborough Road, St. Albans, Hertfordshire, AL1 3UU, England
  • TOBBELL, Susan Margaret — director (resigned 2016-02-29)
    Vincent House, 4 Grove Lane, Epping, Essex, CM16 4LH
  • QA NOMINEES LIMITED — corporate-nominee-director (resigned 2004-07-23)
    The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
  • WPG REGISTRARS LIMITED — corporate-director (resigned 2007-10-24)
    Ground Floor, 30 City Road, London, EC1Y 2AB
← Series 14 ← Episode 10