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What Happened to Igloo Disco (Golden Soul Leisure) After Dragons’ Den?

Igloo Disco (Golden Soul Leisure) appeared on Dragons’ Den in 2017, Series 14 Episode 10. The business was a alternative marquee hire. No deal was made — the Dragons decided not to invest. The company was dissolved in 2024.

The Pitch

Danny Savage walked into the Den in 2017 with a alternative marquee hire. They were asking for £80,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Danny Savage left the Den without backing.

What Happened After the Show

Igloo Disco (Golden Soul Leisure) did not survive long-term. The company was dissolved in 2024, some 7 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Igloo Disco (Golden Soul Leisure) Still Available?

No. Golden Soul Leisure Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Lupo, Not Dogs, HulaFit, HandiScoop. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
11488357
Registered Name
GOLDEN SOUL LEISURE LIMITED
Incorporated
2018-07-27 (ceased 2024-06-14)
Company Type
ltd
SIC Codes
70229
Registered Address
Unit 4, Madison Court, George Mann Road, Leeds, LS10 1DX
Accounts
micro-entity (period ending 2020-07-31)
Latest Financials
Total Assets Less Liabilities
£27507
Employees
3
Period
1 August 2019 to 31 July 2020
Officers
  • MALLINDER, James Samuel Robert — director
    11, Kirkstall Road, Leeds, LS3 1LH, England
← Series 14 ← Episode 10