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What Happened to Not Dogs After Dragons’ Den?

Not Dogs appeared on Dragons’ Den in 2017, Series 14 Episode 10. The business was a vegetarian fast food. No deal was made — the Dragons decided not to invest. The company was dissolved in 2021.

The Pitch

Jane Yates and Katie McDermott walked into the Den in 2017 with a vegetarian fast food. They were asking for £75,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jane Yates and Katie McDermott left the Den without backing.

What Happened After the Show

Not Dogs did not survive long-term. The company was dissolved in 2021, some 4 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Not Dogs Still in Business?

No. Not Dogs is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Lupo, Igloo Disco (Golden Soul Leisure), HulaFit, HandiScoop. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
10000995
Registered Name
NOT DOGS LIMITED
Incorporated
2016-02-11 (ceased 2021-06-01)
Company Type
ltd
SIC Codes
56290
Registered Address
158 Edmund Street, Birmingham, West Midlands, B3 2HB
Accounts
total-exemption-full (period ending 2018-11-30)
Latest Financials
Total Assets Less Liabilities
-92275
Employees
20
Period
1.12.17 to 30.11.18
Officers
  • SOANES, Paul Henry — director
    Woodside, Sparrow Row, Chobham, Surrey, GU24 8TA, Uk
  • YATES, Jane Louise — director
    158, Edmund Street, Birmingham, West Midlands, B3 2HB
  • MCDERMOTT, Katie — director (resigned 2019-01-08)
    Not Dogs, L14, Linkstreet, Upper West Mall, Bullring, Birmingham, West Midlands, B5 4BS, England
← Series 14 ← Episode 10