Dragons’ Den TrackerWhat Happened to Itsoles Ltd After Dragons’ Den?
Itsoles Ltd appeared on Dragons’ Den in 2012, Series 10 Episode 11. The business was a food insoles for women. No deal was made — the Dragons decided not to invest. The company was dissolved in 2023.
The Pitch
Mark Shepherd walked into the Den in 2012 with a food insoles for women. They were asking for £50,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Mark Shepherd left the Den without backing.
What Happened After the Show
Itsoles Ltd did not survive long-term. The company was dissolved in 2023, some 11 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Itsoles Ltd Still in Business?
No. Itsoles Ltd is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at myBunjee, P4CK, The Amazings, AceOn Battery Solar Technology Ltd. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 06798158
- Registered Name
- ITSOLES LIMITED
- Incorporated
- 2009-01-22 (ceased 2013-05-14)
- Company Type
- ltd
- SIC Codes
- 46420, 47990
- Registered Address
- 59a Neath Road, Pontardawe, Swansea, SA8 3EB, United Kingdom
- Accounts
- total-exemption-small (period ending 2011-01-31)
- Officers
-
SHEPHERD, Mark
— director
28, Wimblewood Close, West Cross, Swansea, West Glamorgan, SA3 5LQ
-
STEPHENS, Graham Robertson
— director (resigned 2009-01-22)
16, Churchill Way, Cardiff, South Glamorgan, CF10 2DX
-
SHEPHERD, Mark
— director