Den Tracker logoDragons’ Den Tracker

What Happened to The Amazings After Dragons’ Den?

The Amazings appeared on Dragons’ Den in 2012, Series 10 Episode 11. The business was a social online teaching website. No deal was made — the Dragons decided not to invest. The company was dissolved in 2013.

The Pitch

Katie Harris and Adil Abrar walked into the Den in 2012 with a social online teaching website. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Katie Harris and Adil Abrar left the Den without backing.

What Happened After the Show

The Amazings did not survive long-term. The company was dissolved in 2013 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is The Amazings Still in Business?

No. The Amazings is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at myBunjee, P4CK, AceOn Battery Solar Technology Ltd, Itsoles Ltd. Each has its own story of what happened after the Den.

Companies House Data

Status
dissolved
Company Number
12556243
Registered Name
AMAZINGSTORES LTD
Incorporated
2020-04-15 (ceased 2023-03-21)
Company Type
ltd
SIC Codes
47910
Registered Address
69 Home Pasture, Peterborough, PE4 5AY, England
Accounts
micro-entity (period ending 2022-04-30)
Latest Financials
Total Assets Less Liabilities
£8
Employees
1
Period
1 May 2021 to 30 April 2022
Officers
  • NOWAKOWSKI, Jakub — director
    69, Home Pasture, Peterborough, PE4 5AY, England