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What Happened to The Amazings After Dragons’ Den?

The Amazings appeared on Dragons’ Den in 2012, Series 10 Episode 11. The business was a social online teaching website. No deal was made — the Dragons decided not to invest. The company was dissolved in 2013.

The Pitch

Katie Harris and Adil Abrar walked into the Den in 2012 with a social online teaching website. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Katie Harris and Adil Abrar left the Den without backing.

What Happened After the Show

The Amazings did not survive long-term. The company was dissolved in 2013 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is The Amazings Still Available?

No. The Amazings Social Enterprise Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at myBunjee, P4CK, AceOn Battery Solar Technology Ltd, Itsoles Ltd. Each has its own story of what happened after the Den.

Companies House Data

Status
dissolved
Company Number
07764683
Registered Name
THE AMAZINGS SOCIAL ENTERPRISE LTD
Incorporated
2011-09-06 (ceased 2013-04-30)
Company Type
private-limited-guarant-nsc
Registered Address
Third Floor 124-128 City Road, London, EC1V 2NJ
Accounts
null
Officers
  • ABRAR, Adil Syed — director
    Third Floor 124-128, City Road, London, EC1V 2NJ