Dragons’ Den TrackerWhat Happened to P4CK After Dragons’ Den?
P4CK appeared on Dragons’ Den in 2012, Series 10 Episode 11. The business was a product design business, including two products related to carrying of takeaway food and drink, and beer cups. They secured investment from Theo Paphitis on the show. The company was eventually sold.
The Pitch
Luke Booth and Christopher Eves walked into the Den in 2012 with a product design business, including two products related to carrying of takeaway food and drink, and beer cups. They were asking for £50,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Theo Paphitis offered £50,000 for 30%, and Luke Booth and Christopher Eves accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
P4CK did not survive long-term. The company has since been dissolved.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is P4CK Still in Business?
No. P4CK is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at myBunjee, The Amazings, AceOn Battery Solar Technology Ltd, Itsoles Ltd. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07825446
- Registered Name
- P4CK LIMITED
- Incorporated
- 2011-10-27 (ceased 2024-05-21)
- Company Type
- ltd
- SIC Codes
- 96090
- Registered Address
- Robert Day And Company Limited The Old Library, The Walk, Winslow, Buckingham, MK18 3AJ
- Accounts
- total-exemption-full (period ending 2019-10-31)
- Latest Financials
- Total Assets Less Liabilities
- £11656
- Employees
- 2
- Period
- 1.11.18 to 31.10.19
- Officers
-
BOOTH, Luke
— director
20, The Island, Wraysbury, Staines-Upon-Thames, TW19 5AS, England
-
EVES, Christopher
— director
28, Ouseley Road, Wraysbury, Staines, TW19 5JA, United Kingdom
-
MCCONE, Robert Neal
— director (resigned 2020-10-16)
Factory No. 10, Kennedy Way Industrial Estate Blackstaff Road, Belfast, BT11 9DT, Northern Ireland
-
BOOTH, Luke
— director