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What Happened to myBunjee After Dragons’ Den?

myBunjee appeared on Dragons’ Den in 2012, Series 10 Episode 11. The business was a mobile phone case attachment to prevent phone from falling on the floor. They secured investment from Peter Jones on the show. The business is still active today.

The Pitch

Mark Ferguson and Emma Jones walked into the Den in 2012 with a mobile phone case attachment to prevent phone from falling on the floor. They were asking for £70,000 in exchange for 35% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £70,000 for 35%, and Mark Ferguson and Emma Jones accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

myBunjee is one of those Den stories that actually lasted. Having appeared on the show in 2012, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is myBunjee Still Available?

Yes. Bunjee Products Limited appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at P4CK, The Amazings, AceOn Battery Solar Technology Ltd, Itsoles Ltd. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07473048
Registered Name
BUNJEE PRODUCTS LIMITED
Incorporated
2010-12-17 (ceased 2026-04-28)
Company Type
ltd
SIC Codes
14190
Registered Address
M.01 Tomorrow, Blue, Mediacityuk, M50 2AB, England
Accounts
total-exemption-full (period ending 2023-06-28)
Latest Financials
Total Assets Less Liabilities
-13283
Employees
0
Period
29.6.22 to 28.6.23
Officers
  • SWINNERTON, Julie Catherine — secretary
    M.01, Tomorrow, Blue, Mediacityuk, M50 2AB, England
  • SWINNERTON, Elizabeth Victoria — director
    M.01, Tomorrow, Blue, Mediacityuk, M50 2AB, England
  • FERGUSON, Mark — secretary (resigned 2016-04-01)
    Military House, 24 Castle Street, Chester, Cheshire, CH1 2DS, England
  • FERGUSON, Mark Crerar — director (resigned 2016-04-01)
    5, Chestnut Grange, 9-11 Curzon Park South, Chester, Cheshire, CH2 8AA, United Kingdom
  • JONES, Emma — director (resigned 2016-04-01)
    54, Filkins Lane, Boughton, Chester, CH3 5EH, United Kingdom
← Series 10 ← Episode 11