Den Tracker logoDragons’ Den Tracker

What Happened to Just For Tiny People (renamed Fun With Mum) After Dragons’ Den?

Just For Tiny People (renamed Fun With Mum) appeared on Dragons’ Den in 2014, Series 12 Episode 6. The business was a handcrafted tents and accessories. They secured investment from Deborah Meaden on the show. The company was dissolved in 2020.

The Pitch

Effie Moss walked into the Den in 2014 with a handcrafted tents and accessories. They were asking for £50,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £50,000 for 25%, and Effie Moss accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Just For Tiny People (renamed Fun With Mum) did not survive long-term. The company was dissolved in 2020, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Just For Tiny People (renamed Fun With Mum) Still in Business?

No. Just For Tiny People (renamed Fun With Mum) is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Pants On Fire Games Ltd, Magnet-Ease, Stowaway Designs Limited, KAZbrella. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
08637221
Registered Name
JUST FOR TINY PEOPLE LIMITED
Incorporated
2013-08-05 (ceased 2020-08-01)
Company Type
ltd
SIC Codes
47910
Registered Address
Allen House, 1 Westmead Road, Sutton, Surrey, SM1 4LA
Accounts
total-exemption-small (period ending 2015-12-31)
Latest Financials
Total Assets Less Liabilities
£20873
Period
1.1.15 to 31.12.15
Officers
  • MOSS, Eftychia — director
    Allen House, 1 Westmead Road, Sutton, Surrey, SM1 4LA
  • MOSS, Clive James — director (resigned 2017-02-01)
    Station House, Station Approach, East Horsley, Leatherhead, Surrey, KT24 6QX