Dragons’ Den TrackerWhat Happened to Pants On Fire Games Ltd After Dragons’ Den?
Pants On Fire Games Ltd appeared on Dragons’ Den in 2014, Series 12 Episode 6. The business was a board games and party games. They secured investment from Peter Jones and Duncan Bannatyne on the show. The company was dissolved in 2021.
The Pitch
Richard McLuckie and Stuart McKenzie-Walker walked into the Den in 2014 with a board games and party games. They were asking for £50,000 in exchange for 40% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Duncan Bannatyne offered £50,000 for 40% (30% once money invested is repaid.), and Richard McLuckie and Stuart McKenzie-Walker accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Pants On Fire Games Ltd did not survive long-term. The company was dissolved in 2021, some 7 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Pants On Fire Games Ltd Still in Business?
No. Pants On Fire Games Ltd is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Just For Tiny People (renamed Fun With Mum), Magnet-Ease, Stowaway Designs Limited, KAZbrella. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07164852
- Registered Name
- PANTS ON FIRE GAMES LTD
- Incorporated
- 2010-02-22 (ceased 2021-09-07)
- Company Type
- ltd
- SIC Codes
- 58190
- Registered Address
- Ltdonline 1st Floor Office 8, The Business Resource Network Whateleys Drive, Kenilworth, CV8 2GY
- Accounts
- unaudited-abridged (period ending 2020-02-28)
- Latest Financials
- Total Assets Less Liabilities
- -42144
- Employees
- 0
- Period
- 2019-03-01 to 2020-02-28
- Officers
-
MCKENZIE-WALKER, Stuart
— secretary
62, S Mainstreet, Gibraltar, GIB, Gibraltar
-
MCLUCKIE, Richard John
— director
Ltdonline 1st, Floor Office 8, The Business Resource Network Whateleys Drive, Kenilworth, CV8 2GY
-
DONOVAN, John
— director (resigned 2014-06-13)
Ltdonline 1st, Floor Office 8, The Business Resource Network Whateleys Drive, Kenilworth, CV8 2GY, England
-
MCKENZIE-WALKER, Stuart
— director (resigned 2016-04-06)
Ltdonline 1st, Floor Office 8, The Business Resource Network Whateleys Drive, Kenilworth, CV8 2GY
-
MCLUCKIE, Richard
— director (resigned 2013-09-20)
Route De La Commanderie, Tavel, 30126, France
-
MCKENZIE-WALKER, Stuart
— secretary