What Happened to Magnet-Ease After Dragons’ Den?
Magnet-Ease appeared on Dragons’ Den in 2014, Series 12 Episode 6. The business was a magnet golf tees. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Rob Goodman and Nigel Travis walked into the Den in 2014 with a magnet golf tees. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Rob Goodman and Nigel Travis left the Den without backing.
What Happened After the Show
Magnet-Ease is one of those Den stories that actually lasted. Having appeared on the show in 2014, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Magnet-Ease Still Available?
Yes. Yorkshire Golf Tees Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Pants On Fire Games Ltd, Just For Tiny People (renamed Fun With Mum), Stowaway Designs Limited, KAZbrella. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09114732
- Registered Name
- YORKSHIRE GOLF TEES LTD
- Incorporated
- 2014-07-03
- Company Type
- ltd
- SIC Codes
- 47640
- Registered Address
- 2 Horseman Court, Copmanthorpe, York, North Yorkshire, YO23 3WH
- Accounts
- micro-entity (period ending 2025-07-31)
- Latest Financials
- Total Assets Less Liabilities
- -53
- Employees
- 0
- Period
- 01/08/2024 to 31/07/2025
- Officers
-
GOODMAN, Robert Benjamin
— director
2, Horseman Court, Copmanthorpe, York, North Yorks, YO23 3WH, United Kingdom
-
GOODMAN, Robert Benjamin
— director
Dragons’ Den Tracker