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What Happened to Magnet-Ease After Dragons’ Den?

Magnet-Ease appeared on Dragons’ Den in 2014, Series 12 Episode 6. The business was a magnet golf tees. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Rob Goodman and Nigel Travis walked into the Den in 2014 with a magnet golf tees. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Rob Goodman and Nigel Travis left the Den without backing.

What Happened After the Show

Magnet-Ease is one of those Den stories that actually lasted. Having appeared on the show in 2014, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Magnet-Ease Still Available?

Yes. Yorkshire Golf Tees Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Pants On Fire Games Ltd, Just For Tiny People (renamed Fun With Mum), Stowaway Designs Limited, KAZbrella. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
09114732
Registered Name
YORKSHIRE GOLF TEES LTD
Incorporated
2014-07-03
Company Type
ltd
SIC Codes
47640
Registered Address
2 Horseman Court, Copmanthorpe, York, North Yorkshire, YO23 3WH
Accounts
micro-entity (period ending 2025-07-31)
Latest Financials
Total Assets Less Liabilities
-53
Employees
0
Period
01/08/2024 to 31/07/2025
Officers
  • GOODMAN, Robert Benjamin — director
    2, Horseman Court, Copmanthorpe, York, North Yorks, YO23 3WH, United Kingdom