Dragons’ Den Tracker

The Pitch

Jim Jemison walked into the Den in 2014 with a air filled pop-up garden furniture. They were asking for £25,000 in exchange for 25% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jim Jemison left the Den without backing.

What Happened After the Show

Stowaway Designs Limited did not survive long-term. The company was dissolved in 2015 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Stowaway Designs Limited Still in Business?

No. Stowaway Designs Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Pants On Fire Games Ltd, Just For Tiny People (renamed Fun With Mum), Magnet-Ease, KAZbrella. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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"You're Either Brave Or Delusional" | Dragons' Den

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Duncan's Prank Nearly Gives Peter a Heart-attack | Dragons' Den