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What Happened to London Sport Magazine After Dragons’ Den?

London Sport Magazine appeared on Dragons’ Den in 2005, Series 2 Episode 5. The business was a sports magazine advertising dates for events. No deal was made — the Dragons decided not to invest. The company was dissolved in 2018.

The Pitch

Patrick Kelly walked into the Den in 2005 with a sports magazine advertising dates for events. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Patrick Kelly left the Den without backing.

What Happened After the Show

London Sport Magazine did not survive long-term. The company was dissolved in 2018, some 13 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is London Sport Magazine Still Available?

No. Echo Publishing Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Generating Company, Masti Games, Natural Burial, Back Beauty (BackBliss). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
04746271
Registered Name
ECHO PUBLISHING LIMITED
Incorporated
2003-04-28 (ceased 2018-06-12)
Company Type
ltd
SIC Codes
58190
Registered Address
83 Cambridge Street, Pimlico, London, SW1V 4PS
Accounts
N/A (period ending 2017-03-31)
Latest Financials
Total Assets Less Liabilities
£544
Employees
1
Period
1.4.16 to 31.3.17
Officers
  • FRASER, David Baird — director
    50 South Eaton Place, London, SW1W 9JJ
  • STEVENS, Jake — secretary (resigned 2010-07-16)
    15, Grosvenor Heights Forest View, Chingford, London, E4 7GA
  • DERRINGTONS LIMITED — corporate-secretary (resigned 2008-09-05)
    Erico House, 93-99 Upper Richmond Road, London, SW15 2TG
  • ENTERPRISE ADMINISTRATION LTD — corporate-secretary (resigned 2006-07-01)
    113-123 Upper Richmond Road, London, SW15 2TL
  • HEMSLEY, Maarten Duncan — director (resigned 2008-10-04)
    265 Washington Street, Duxbury, Massachusetts 02332, Usa
  • KELLY, Patrick Joseph — director (resigned 2008-05-14)
    Flat 1, 73 Eardley Crescent, London, SW5 9JT
  • MARTIN, Felix — director (resigned 2003-06-09)
    159 Nightingale Lane, London, SW12 8NQ
  • ROSS, Andrew — director (resigned 2006-09-29)
    6 Royal Marine Apartments, Marine Road, Nairn, Morayshire, IV12 4EN
  • SANDERSON, John Frederick Waley — director (resigned 2008-10-04)
    6 Highbury Hill, London, N5 1AL
← Series 2 ← Episode 5