Dragons’ Den Tracker

The Pitch

Keval Dattani, Kunal Dattani and Savan Dattani walked into the Den in 2017 with a men's grooming retailer specialising in products for beards and moustaches.. They were asking for £150,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Tej Lalvani and Peter Jones offered £150,000 for 20%, and Keval Dattani, Kunal Dattani and Savan Dattani accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Mo Bros is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Mo Bros Still in Business?

Yes. Mo Bros appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Thortful, YHIM, Magic Santa Letters, Trix. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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The Pitches That Convinced Multiple Dragons! | Dragons’ Den (at 00:00)

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Top 5 Times Dragons Fought For A Deal | Dragons' Den (at 55:51)