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What Happened to Trix After Dragons’ Den?

Trix appeared on Dragons’ Den in 2017, Series 15 Episode 9. The business was a word guessing board game. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Jack Hanauer walked into the Den in 2017 with a word guessing board game. They were asking for £50,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jack Hanauer left the Den without backing.

What Happened After the Show

Trix is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Trix Still in Business?

Yes. Trix appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Thortful, Mo Bros, YHIM, Magic Santa Letters. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
03322193
Registered Name
TRIX LIMITED
Incorporated
1997-02-21
Company Type
ltd
SIC Codes
43910
Registered Address
39/43 Bridge Street, Swinton, Mexborough, S64 8AP, England
Accounts
total-exemption-full (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£22855
Employees
0
Period
2024-04-01 to 2025-03-31
Officers
  • FALEY, Darren — secretary
    16 Tennyson Avenue, Mexborough, South Yorkshire, S64 0AX
  • CHESMAN, Julie — director
    16 Tennyson Avenue, Mexborough, South Yorkshire, S64 0AX
  • FALEY, Darren — director
    39/43, Bridge Street, Swinton, Mexborough, S64 8AP, England
  • PEARSON, Samantha — secretary (resigned 1999-04-01)
    13 Cambridge Street, Mexborough, South Yorkshire, S64 9RN
  • SEMKEN LIMITED — corporate-nominee-secretary (resigned 1997-03-19)
    The Studio, St Nicholas Close, Elstree Borehamwood, Hertfordshire, WD6 3EW
  • LUFMER LIMITED — corporate-nominee-director (resigned 1997-03-19)
    The Studio, St Nicholas Close, Elstree Borehamwood, Hertfordshire, WD6 3EW
← Series 15 ← Episode 9