Den Tracker logoDragons’ Den Tracker

What Happened to Thortful After Dragons’ Den?

Thortful appeared on Dragons’ Den in 2017, Series 15 Episode 9. The business was an online marketplace for greeting cards.. They secured investment from Tej Lalvani and Jenny Campbell on the show. The business is still active today.

The Pitch

Andrew Pearce walked into the Den in 2017 with an online marketplace for greeting cards.. They were asking for £80,000 in exchange for 16% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Tej Lalvani and Jenny Campbell offered £80,000 for 16% (11% once the investment is repaid.), and Andrew Pearce accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Thortful is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Thortful Still in Business?

Yes. Thortful appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Mo Bros, YHIM, Magic Santa Letters, Trix. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
09524310
Registered Name
THORTFUL LIMITED
Incorporated
2015-04-02
Company Type
ltd
SIC Codes
47910, 90030
Registered Address
Dean Bradley House, 52 Horseferry Road, London, SW1P 2AF, England
Accounts
full (period ending 2024-12-31)
Latest Financials
Turnover
£33227096
Gross Profit
£18853890
Net Profit
£201244
Total Assets Less Liabilities
£3526875
Employees
76
Period
2021-01-01 to 2021-12-31
Officers
  • GENET, Eric Jean Marie — director
    Dean Bradley House, 52 Horseferry Road, London, SW1P 2AF, England
  • HEYWOOD, Philippa Anne — director
    Dean Bradley House, 52 Horseferry Road, London, SW1P 2AF, England
  • LEES, Paul Henry — director
    Dean Bradley House, 52 Horseferry Road, London, SW1P 2AF, England
  • PADHIAR, Alisa — director
    Dean Bradley House, 52 Horseferry Road, London, SW1P 2AF, England
  • PEARCE, Andrew John — director
    Dean Bradley House, 52 Horseferry Road, London, SW1P 2AF, England
  • JOHNSON, Paul Richard — director (resigned 2016-05-27)
    22, Wycombe End, Beaconsfield, Buckinghamshire, HP9 1NB, United Kingdom
  • RAI, Suresh Vikra Chandra — director (resigned 2024-02-28)
    Dean Bradley House, 52 Horseferry Road, London, SW1P 2AF, England
← Series 15 ← Episode 9