Dragons’ Den TrackerWhat Happened to YHIM After Dragons’ Den?
YHIM appeared on Dragons’ Den in 2017, Series 15 Episode 9. The business was a menswear pocket squares and socks. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Sophia Wu walked into the Den in 2017 with a menswear pocket squares and socks. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Sophia Wu left the Den without backing.
What Happened After the Show
YHIM is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is YHIM Still in Business?
Yes. YHIM appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Thortful, Mo Bros, Magic Santa Letters, Trix. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09710151
- Registered Name
- YHIM LIMITED
- Incorporated
- 2015-07-30
- Company Type
- ltd
- SIC Codes
- 14190, 90030
- Registered Address
- 5 Church Mews, Station Road, Sevenoaks, England
- Accounts
- micro-entity (period ending 2024-07-31)
- Latest Financials
- Total Assets Less Liabilities
- £14964
- Employees
- 1
- Period
- 01 August 2023 to 31 July 2024
- Officers
-
WU, Yazhen, Director
— director
Somerset House, Strand, London, WC2R 1LA, United Kingdom
-
WU, Yazhen, Director
— director