Dragons’ Den Tracker

The Pitch

Anna Dickson walked into the Den in 2007 with a gloves designed to stay attached to the prams and pushchairs. They were asking for £40,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Anna Dickson left the Den without backing.

What Happened After the Show

Mummy Mitts is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Mummy Mitts Still in Business?

Yes. Mummy Mitts appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Foldio, Foot Deodoriser, Jet Sleeper, Applied Language Solutions. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 3 Pitches From Parent Entrepreneurs | Vol.1 | COMPILATION | Dragons' Den (at 26:07)

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Top 3 Entrepreneurs That Underestimated Requirements Financially | Dragons' Den (at 23:15)