Dragons’ Den Tracker

The Pitch

Lynwen Harrison and Rachel Smith walked into the Den in 2014 with a sports recovery drink. They were asking for £75,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Lynwen Harrison and Rachel Smith left the Den without backing.

What Happened After the Show

nouriSH me now did not survive long-term. The company was dissolved in 2023, some 9 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is nouriSH me now Still in Business?

No. nouriSH me now is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Snugglebundl, Play DNA, TheyFit (renamed My One Condoms). Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 3 Times Olympians Have Been In The Den | Dragon's Den (at 00:00)