Dragons’ Den TrackerWhat Happened to Play DNA After Dragons’ Den?
Play DNA appeared on Dragons’ Den in 2014, Series 11 Episode 8. The business was a premier scientific artwork. No deal was made — the Dragons decided not to invest. The company was dissolved in 2016.
The Pitch
Dr Samantha Decombel and Dr Stuart Grice walked into the Den in 2014 with a premier scientific artwork. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Dr Samantha Decombel and Dr Stuart Grice left the Den without backing.
What Happened After the Show
Play DNA did not survive long-term. The company was dissolved in 2016, only 2 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Play DNA Still Available?
No. Playdna Ltd is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Snugglebundl, nouriSH me now, TheyFit (renamed My One Condoms). Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07175354
- Registered Name
- PLAYDNA LTD
- Incorporated
- 2010-03-03 (ceased 2016-09-27)
- Company Type
- ltd
- SIC Codes
- 74909
- Registered Address
- Diagnox Laboratory 77 Heyford Park, Camp Road, Upper Heyford, Oxfordshire, OX25 5HD
- Accounts
- null
- Latest Financials
- Total Assets Less Liabilities
- -19672
- Period
- 2014-04-01 to 31 March 2015
- Officers
-
DECOMBEL, Samantha
— director
Bickerstaff & Co, Emerald House, 20-22 Anchor Road, Aldridge, WS9 8PH, United Kingdom
-
DECOMBEL, Samantha
— director