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What Happened to Snugglebundl After Dragons’ Den?

Snugglebundl appeared on Dragons’ Den in 2014, Series 11 Episode 8. The business was a baby-lifting blanket. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

David Solomons and Mike Edwards walked into the Den in 2014 with a baby-lifting blanket. They were asking for £100,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and David Solomons and Mike Edwards left the Den without backing.

What Happened After the Show

Snugglebundl is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Snugglebundl Still in Business?

Yes. Snugglebundl appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Play DNA, nouriSH me now, TheyFit (renamed My One Condoms). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07726573
Registered Name
SNUGGLEBUNDL LTD
Incorporated
2011-08-02 (ceased 2025-05-27)
Company Type
ltd
SIC Codes
46420, 47910
Registered Address
27 Buckingham Road, Shoreham-By-Sea, West Sussex, BN43 5UA
Accounts
micro-entity (period ending 2023-11-30)
Latest Financials
Total Assets Less Liabilities
£950
Employees
4
Period
1 April 2023 to 30 November 2023
Officers
  • EDWARDS, Heidi Helen — director
    27, Buckingham Road, Shoreham-By-Sea, BN43 5UA, England
  • EDWARDS, Michael — director
    27, Buckingham Road, Shoreham-By-Sea, West Sussex, BN43 5UA, England
  • EDWARDS, Reuben Oliver — director
    27, Buckingham Road, Shoreham-By-Sea, West Sussex, BN43 5UA
  • EDWARDS, Thea Eleanor — director
    27, Buckingham Road, Shoreham-By-Sea, West Sussex, BN43 5UA
  • SOLOMONS, David — director (resigned 2015-07-30)
    Snugglebundl, Surry Boat Yard, Brighton Road, Shoreham-By-Sea, West Sussex, BN43 6RF, United Kingdom
  • WATTS, Martin Andrew — director (resigned 2019-12-30)
    27, Park Road, Burgess Hill, West Sussex, RH15 8EU, England
← Series 11 ← Episode 8