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What Happened to Snugglebundl After Dragons’ Den?

Snugglebundl appeared on Dragons’ Den in 2014, Series 11 Episode 8. The business was a baby-lifting blanket. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

David Solomons and Mike Edwards walked into the Den in 2014 with a baby-lifting blanket. They were asking for £100,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and David Solomons and Mike Edwards left the Den without backing.

What Happened After the Show

Snugglebundl is one of those Den stories that actually lasted. The business has now been trading for around 3 years since the pitch.

Is Snugglebundl Still Available?

Yes. Snugglebundl Products Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Play DNA, nouriSH me now, TheyFit (renamed My One Condoms). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
15017741
Registered Name
SNUGGLEBUNDL PRODUCTS LTD
Incorporated
2023-07-21
Company Type
ltd
SIC Codes
46420, 47910
Registered Address
The Genesis Centre, Innovation Way, Stoke-On-Trent, Staffordshire, ST6 4BF, England
Accounts
micro-entity (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£73877
Employees
0
Period
1 April 2024 to 31 March 2025
Officers
  • CRANNAGE, Vikki Suzannah — director
    The Genesis Centre, Innovation Way, Stoke-On-Trent, Staffordshire, ST6 4BF, England
  • MCCARTY, Mark — director
    The Genesis Centre, Innovation Way, Stoke-On-Trent, Staffordshire, ST6 4BF, England
  • SHAW, Mark Evan — director
    The Genesis Centre, Innovation Way, Stoke-On-Trent, Staffordshire, ST6 4BF, England
← Series 11 ← Episode 8