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What Happened to TheyFit (renamed My One Condoms) After Dragons’ Den?

TheyFit (renamed My One Condoms) appeared on Dragons’ Den in 2014, Series 11 Episode 8. The business was a multiple sized condoms. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Joe Nelson walked into the Den in 2014 with a multiple sized condoms. They were asking for £200,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Joe Nelson left the Den without backing.

What Happened After the Show

TheyFit (renamed My One Condoms) is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is TheyFit (renamed My One Condoms) Still in Business?

Yes. TheyFit (renamed My One Condoms) appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Snugglebundl, Play DNA, nouriSH me now. Each has its own story of what happened after the Den.

Watch the Pitch