Dragons’ Den Tracker

The Pitch

Shirley and Hayley Smith walked into the Den in 2011 with a ceramics cafe. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Shirley and Hayley Smith left the Den without backing.

What Happened After the Show

Pots and Pancakes is one of those Den stories that actually lasted. Having appeared on the show in 2011, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Pots and Pancakes Still Available?

Yes. Craft Yourself Silly Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Unique Ideas UK, Rollersigns, Eventful Stays, My Sea Safe. Each has its own story of what happened after the Den.