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What Happened to Reverend Berriman's After Dragons’ Den?

Reverend Berriman's appeared on Dragons’ Den in 2010, Series 8 Episode 5. The business was a spicy fizzy cola range. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Reverend John Berriman walked into the Den in 2010 with a spicy fizzy cola range. They were asking for £75,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Reverend John Berriman left the Den without backing.

What Happened After the Show

Reverend Berriman's is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Reverend Berriman's Still in Business?

Yes. Reverend Berriman's appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at WedgeWelly, Black Nut Iberian Pig Feed, Gym in a Box, Tree of Knowledge. Each has its own story of what happened after the Den.

Companies House Data

Status
active
Company Number
07122139
Registered Name
REVEREND CLOSE LIMITED
Incorporated
2010-01-12
Company Type
ltd
SIC Codes
98000
Registered Address
19 Reverend Close, Harrow, HA2 8DP, England
Accounts
micro-entity (period ending 2025-01-31)
Latest Financials
Total Assets Less Liabilities
£14484
Employees
0
Period
1.2.24 to 31.1.25
Officers
  • SAUNDERS, David Russell — director
    16, Reverend Close, Harrow, HA2 8DP, England
  • SHAH, Sachin Ramesh — director
    19, Reverend Close, Harrow, HA2 8DP, England
  • WATTS, Gary Howard — director
    13, Reverend Close, Harrow, HA2 8DP, United Kingdom
  • JOSHI, Nita — secretary (resigned 2023-09-30)
    15, Reverend Close, Harrow, HA2 8DP, United Kingdom
  • FIDDLER, Simon Paul — director (resigned 2011-12-19)
    8, Reverend Close, Harrow, HA2 8DP, United Kingdom