Dragons’ Den TrackerWhat Happened to Simplyseedz After Dragons’ Den?
Simplyseedz appeared on Dragons’ Den in 2017, Series 15 Episode 9. The business was a natural breakfast and snacking products. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Catherine Zielinski and Paul Lawson walked into the Den in 2017 with a natural breakfast and snacking products. They were asking for £40,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Catherine Zielinski and Paul Lawson left the Den without backing.
What Happened After the Show
Simplyseedz is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Simplyseedz Still in Business?
Yes. Simplyseedz appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Thortful, Mo Bros, YHIM, Magic Santa Letters. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09169263
- Registered Name
- SIMPLYSEEDZ LIMITED
- Incorporated
- 2014-08-11
- Company Type
- ltd
- SIC Codes
- 10612
- Registered Address
- Hollow Ridge Earls Common Road, Stock Green, Redditch, Worcestershire, B96 6SZ
- Accounts
- micro-entity (period ending 2024-08-30)
- Latest Financials
- Turnover
- £20631
- Total Assets Less Liabilities
- -27617
- Employees
- 0
- Period
- 31.8.23 to 30.8.24
- Officers
-
ZIELINSKI, Andrew George
— secretary
Hollow Ridge, Earls Common Road, Stock Green, Redditch, Worcestershire, B96 6SZ, England
-
ZIELINSKI, Cathryn Sarah
— director
Hollow Ridge, Earls Common Road, Stock Green, Redditch, Worcestershire, B96 6SZ, England
-
ZIELINSKI, Andrew George
— secretary