Dragons’ Den TrackerWhat Happened to Suave Magazine After Dragons’ Den?
Suave Magazine appeared on Dragons’ Den in 2007, Series 4 Episode 6. The business was a business and lifestyle magazine for ethnic people. No deal was made — the Dragons decided not to invest. The company was dissolved in 2009.
The Pitch
Kunle Abidakun and Keynes Emeruwa walked into the Den in 2007 with a business and lifestyle magazine for ethnic people. They were asking for £100,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Kunle Abidakun and Keynes Emeruwa left the Den without backing.
What Happened After the Show
Suave Magazine did not survive long-term. The company was dissolved in 2009, only 2 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Suave Magazine Still in Business?
No. Suave Magazine is no longer in business. Based on available records, the company is dissolved (2009).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Standby Saver, Isis Adventure Series, Invisible Coach, Tilemate. Each has its own story of what happened after the Den.
