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What Happened to Totally Different After Dragons’ Den?

Totally Different appeared on Dragons’ Den in 2006, Series 3 Episode 1. The business was a disposable toilet seat covers. No deal was made — the Dragons decided not to invest. The company was dissolved in 2018.

The Pitch

Jacquie Edwards walked into the Den in 2006 with a disposable toilet seat covers. They were asking for £85,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jacquie Edwards left the Den without backing.

What Happened After the Show

Totally Different did not survive long-term. The company was dissolved in 2018, some 12 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Totally Different Still in Business?

No. Totally Different is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Eggxactly, NovaFlo, Stealth Table, Nitty Gritty Ltd. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
SC278409
Registered Name
TOTALLY DIFFERENT LTD.
Incorporated
2005-01-13 (ceased 2018-07-03)
Company Type
ltd
SIC Codes
82990
Registered Address
MORRIS AND YOUNG ACCOUNTANTS, 6 Atholl Crescent, Perth, PH1 5JN
Accounts
total-exemption-small (period ending 2016-04-30)
Latest Financials
Total Assets Less Liabilities
-62505
Period
2015-05-01 to 2016-04-30
Officers
  • FORD, Michael John Francis — secretary
    Ard Na Coille, Kingussie Road, Newtonmore, PH20 1AY
  • EDWARDS, Jacqueline — director
    Ard Na Coille, Kingussie Road, Newtonmore, PH20 1AY
  • BRIAN REID LTD. — corporate-nominee-secretary (resigned 2005-01-13)
    5 Logie Mill Beaverbank Office Park, Logie Green Road, Edinburgh, EH7 4HH
  • FORD, Michael John Francis — director (resigned 2012-11-30)
    Ard Na Coille, Kingussie Road, Newtonmore, PH20 1AY
  • STEPHEN MABBOTT LTD. — corporate-nominee-director (resigned 2005-01-13)
    14 Mitchell Lane, Glasgow, G1 3NU
← Series 3 ← Episode 1