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What Happened to WingAware After Dragons’ Den?

WingAware appeared on Dragons’ Den in 2011, Series 9 Episode 5. The business was a safety indication for car's distance from wing mirrors. No deal was made — the Dragons decided not to invest. The company was dissolved in 2012.

The Pitch

Phillip Hall walked into the Den in 2011 with a safety indication for car's distance from wing mirrors. They were asking for £75,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Phillip Hall left the Den without backing.

What Happened After the Show

WingAware did not survive long-term. The company was dissolved in 2012 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is WingAware Still in Business?

No. WingAware is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at BoginaBag, JogPost Limited, Polkadot Pantomimes, Feeding Your Imagination. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07105969
Registered Name
WINGAWARE LTD
Incorporated
2009-12-16 (ceased 2012-07-03)
Company Type
ltd
SIC Codes
5030
Registered Address
87 Wellingborough Road, Finedon, Wellingborough, NN9 5LG, United Kingdom
Accounts
dormant (period ending 2010-12-31)
Officers
  • HALL, Philip Anthony — director
    87, Wellingborough Road, Finedon, Wellingborough, NN9 5LG, United Kingdom