Dragons’ Den TrackerWhat Happened to Woolly Babs After Dragons’ Den?
Woolly Babs appeared on Dragons’ Den in 2012 (Series 10). The business was a festive squeeking jumper designs. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Frank and Barbara Hersey walked into the Den in 2012 with a festive squeeking jumper designs. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Frank and Barbara Hersey left the Den without backing.
What Happened After the Show
Woolly Babs is one of those Den stories that actually lasted. Having appeared on the show back in 2012, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Woolly Babs Still in Business?
Yes. Woolly Babs appears to still be trading.
Related Companies
If you’re curious about other businesses from Series 10, you might also want to look at Weave Got Style, Skinny Dip, Shampooheads, Sweet Mandarin. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07175617
- Registered Name
- WOOLLY BABS LIMITED
- Incorporated
- 2010-03-03 (ceased 2025-04-22)
- Company Type
- ltd
- SIC Codes
- 14190
- Registered Address
- 1a Football, Yeadon, Leeds, LS19 7QF
- Accounts
- dormant (period ending 2024-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £1
- Period
- 2023-04-01 to 2024-03-31
- Officers
-
HERSEY, Barbara Jennifer
— director
1a, Football, Yeadon, Leeds, LS19 7QF
-
HERSEY, Jonathan Frank
— director
29, Stockwell Green, London, SW9 9HZ
-
DAVIES, Elizabeth Ann
— nominee-director (resigned 2010-03-03)
25, Hill Road, Theydon Bois, Epping, CM16 7LX, United Kingdom
-
HERSEY, Barbara Jennifer
— director