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What Happened to Picture Case Ltd After Dragons’ Den?

Picture Case Ltd appeared on Dragons’ Den in 2010, Series 8 Episode 10. The business was a branding for luggage and suitcases. No deal was made — the Dragons decided not to invest. The company was dissolved in 2019.

The Pitch

Gavin and Susan Naismith walked into the Den in 2010 with a branding for luggage and suitcases. They were asking for £80,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Gavin and Susan Naismith left the Den without backing.

What Happened After the Show

Picture Case Ltd did not survive long-term. The company was dissolved in 2019, some 9 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Picture Case Ltd Still in Business?

No. Picture Case Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Media Displays, My Babiie ltd, Mobile Sentry, Alago. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06707832
Registered Name
PICTURE CASE LTD
Incorporated
2008-09-25 (ceased 2019-07-02)
Company Type
ltd
SIC Codes
32990
Registered Address
06707832: COMPANIES HOUSE DEFAULT ADDRESS, Cardiff, CF14 8LH
Accounts
N/A (period ending 2016-12-31)
Officers
  • NAISMITH, Gavin John — secretary (resigned 2018-04-03)
    37 Ash Grove, Great Dunmore, Essex, CM6 1QY
  • NAISMITH NEE HORLOCK, Suzanne Elizabeth — secretary (resigned 2018-04-03)
    70, Chapel Street, Mosborough, Sheffield, S20 5BT, England
  • CHALFEN SECRETARIES LIMITED — corporate-secretary (resigned 2008-09-25)
    2nd, Floor, 93a Rivington Street, London, EC2A 3AY, United Kingdom
  • NAISMITH, Gavin John — director (resigned 2019-02-19)
    37, Ash Grove, Dunmow, Essex, CM6 1QY, United Kingdom
  • NAISMITH NEE HORLOCK, Suzanne Elizabeth — director (resigned 2014-12-29)
    7, Churchill Road, Braintree, CM7 5TQ, England
  • CHALFEN NOMINEES LIMITED — corporate-director (resigned 2008-09-25)
    2nd Floor, 93a Rivington Street, London, EC2A 3AY
← Series 8 ← Episode 10